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Color Doctor brought a unique twist to the blood pressure monitor. Its color-coded system helped people understand whether their blood pressure was dangerous or not even if they didn’t understand the digits. The innovation was simple but very effective. We decided to capitalize on Color Doctor’s color-coded system by using the traffic light analogy. “If
Hamper Hoops was the brainchild of our founder James Burghoffer. He realized that one of the ways to make kids clean up their rooms was gamification. He created a prototype and presented it to one of the biggest companies in As Seen on TV industry. The product got picked up right away and NEXTV went
Detail Doctor had enjoyed a 25-year lifespan at a small detailing shop when the client brought it to us. The intent was to commercialize and make it a hit. The product worked perfectly and was very beneficial to car owners. We wanted to convey its benefits not only with demos but also by a spokesperson
Two Production Companies had tried to bring this amazing arts and crafts product to life, and failed. Unwilling to accept failure, the manufacturer and distributor called NEXTV to learn what could be done differently to create a hit product. Our team sat down to analyze the previous commercials. The visuals were good but we noticed